TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and streaming servi